To meet the basic qualification for this role, you must have a bachelor’s degree and a portfolio of your work. In addition, to be a good fit for the Marketing Communications Manager opportunity, you will have:

• A bachelor's degree in Marketing, Communications, Journalism, or Public Relations; a master's degree is preferred  Quick question for you - click here
• 1-3 years of marketing leadership experience, with demonstrated success managing others  Quick question for you - click here
• 5-7+ years of experience in the related area as an individual contributor
• Excellent writing, proofing and editing skills (writing portfolio required) 
• Marketing plan development experience required
• Sales tool development experience required
• Demonstrated project management skills (marketing project/asset portfolio required)
• Proven lead generation expertise that resulted in ROI
• Extensive knowledge of the marketing function and department processes
• Strong computer and software skills including:
  • Microsoft Office Suite
  • Adobe Creative Suite (Photoshop, InDesign, etc.)
  • Marketing Automation software (Marketo, Pardot, Eloqua or similar)
  • Salesforce is highly preferred
• A valid driver's license
• Ability to travel as needed for trade shows, to visit both business units, dealers, attend meetings, etc. 

In addition to your skills and experience, success will require the following core competencies and characteristics:

• Strong communications skills
• Solid business acumen
• Energetic personality
• Motivated, self-starter
• Leadership skills
• Team player
• Organized and detail-oriented; excellent time manager

Currently, we're working a mix of in-office and remote, but expect that we will be returning to the office full time in short order. You will work at our Novi, MI location and travel to Charlotte, MI and Bristol, IN approximately twice per month. As an essential business, we have strong protocols in place protecting our employees and safeguarding their health.

Pictured: The recently launched Velocity F-2 gives ecommerce delivery customers the flexibility of a small-format walk-in van for tight corners and busy routes, without compromising payload. The Velocity is being built on the Charlotte, MI campus and has been so widely accepted in the market that the build has nearly doubled the size of the Charlotte Operations.

A diverse marketing background, including strategic insight and a tactical willingness to roll up your sleeves to create and collaborate to get things done. Proven leadership skills with the ability to develop a top-tier team. An outstanding collaborator who is able to influence across teams and titles. If that describes you, and you have the energy and drive to work and thrive in a fast-paced, evolving environment, the role of Marketing Communications Manager offers you some compelling opportunities. You will:

• Serve as the right hand to the Vice President of Marketing and Communications and demonstrate broad influence as you help build out the marketing foundation, work to improve our integrated marketing and communications strategy, develop team members, leveraging and optimizing their strengths, drive projects to completion, and more. At The Shyft Group, we are ripe with opportunities to make an impact.
• Enjoy wide visibility as you activate the team to develop content and create product-related communications for two autonomous business units and the corporate business, including Shyft Fleet Vehicles and Services, Shyft Specialty Vehicles, and The Shyft Group Corporate.
• Gain important exposure to senior leadership as you help craft and edit campus-specific, and organization-wide internal communications 
• Earn competitive compensation and a bonus opportunity, along with and a strong suite of benefits.
• Join an organization that is growing rapidly at business-unit levels. Since 2015, pandemic aside, the company has over doubled in size. That growth has led to the creation of additional opportunities, including this newly added role.
• Highlight ongoing innovation, such as the Velocity F-Series (pictured); it offers big-truck interior space without requiring a commercial driver's license, thus expanding the pool of potential drivers for fleet operators

The Shyft Group (NASDAQ: SHYF), is North America's leader in specialty vehicle manufacturing, assembly, and upfit for the commercial, retail, and service specialty vehicle markets. The Shyft Group rebranded in 2020 to reflect a new focus on high-growth end markets to help ensure long-term profitable growth. Our new name and renewed focus reflects the action, speed, and agility we offer the commercial vehicle industry through our growing roster of dynamic brands -- Utilimaster, Royal Truck Body, DuraMag, Strobes-R-Us, Spartan RV Chassis, and Builtmore Contract Manufacturing.

Reporting to the Corporate Vice President, Marketing and Communications, you will be responsible for creating, implementing, and overseeing integrated marketing communications programs that effectively describe and promote the organization, its products and services, and its broad benefits to both internal and external audiences. 

As Marketing Communications Manager, you will lead and direct the work of a growing Marketing Services team, currently including four direct reports (an events manager, social media specialist, graphic designer, and a web intern), indirect reports, and external production vendors and partners including, but not limited to, writers, graphic designers, social media experts, brand ambassadors, events personnel, promotions vendors, and video editors, with whom you'll build relationships and rapport. In collaboration with the group, you will create, tactically execute, and measure and improve the effectiveness of the integrated marketing and communications strategy for the Company and its go-to-market brands in alignment with business unit priorities. Additionally, you will:

• Manage the research and development of content for product-related communications.
• Create and manage informative and timely content for dissemination to internal and external audiences.
• Take active responsibility in facilitating major tradeshows and events while providing leadership and direction to event coordinator(s) who manage the remaining event schedule. 
• Work hand-in-hand with segment marketing managers to manage resources to budgets.
• Ensure that project/department milestones/goals are met while adhering to approved budgets.
• Manage the Marketing Services team and ensure productivity.
• Plan for and execute integrated marketing tactics – both traditional and digital, both paid and earned – to help ensure audience engagement and ROI.
• Help identify the most effective communication channels to reach relevant target groups and help to feed these channels with the appropriate messaging.
• Strategize and implement campaigns leveraging both traditional (collateral, print advertising, direct mail, etc.) and digital (email, web, social, search, etc.).
• Be responsible for monitoring program success, ROI analytics, and reporting to appropriate segment marketing managers, product marketing managers, and other organizational stakeholders. 
• Actively solicit relevant input from customers and the sales organization to develop new and vibrant marketing collateral.
• Assess the state of current materials – revise existing literature as appropriate, archive outdated versions, and leverage digital whenever possible.  Quick question for you - click here
• Evaluate existing tools, processes, and resources and make recommendations for changes and improvements, such as functions that should be brought in house.

Pictured: Spartan RV Chassis makes the only chassis built exclusively for motorhomes. Like all our chassis, the K4 605 shown here is designed, engineered, and made in America with the finest components creating a premier foundation for the most discerning RV makers and owners.

Training and Mentorship
While you'll enjoy strong support as you get started, you will train through immersion and mentorship. You'll partner with Director-level business resources and the Segment Marketing Manager to understand our business, industry and goals, and to develop priorities and execution tactics.

Stability and Growth
The Shyft Group is financially sound and will continue to be an aggressive market disrupter through strategic acquisitions, relevant product innovations, and aggressive growth models that serve strong and growing end markets. Be assured, our accelerated growth trajectory will create opportunities for strong performers.

Focused Transformation
The Shyft Group's family of well-respected brands continues to lead in every segment in which they compete. The Shyft name represents speed, efficiency, agility, and a high-intensity approach, which corresponds with the company's pivot in market focus and the forward momentum garnered in the work truck, specialty service, and delivery vehicle markets.

Driven to Deliver
Ever evolving and advancing, The Shyft Group is driven to make an impactful difference in how effectively goods, people, and services are delivered in today's and tomorrow's marketplace. Through our unmatched industry knowledge, engineering expertise, and manufacturing reach, we continue to deliver job-enhancing, efficiency-driving, ever-reliable products and services made for the road ahead.

Excellent Compensation
In addition to highly competitive compensation and a bonus opportunity, we offer medical, dental, vision, and prescription insurance plans; a health savings account; a flexible savings account; wellness credits; a wellness program; a 401(k) plan with a corporate match; an employee stock purchase program and more.

To say our pace is fast is an understatement. Our growth is dynamic, and while that provides excitement and opportunities, it also delivers unique challenges. For example, you will need to lead and make strong decisions in an environment with a good deal of ambiguity. Remaining organized and flexible enough to be able to prioritize and reprioritize throughout the day will be key, as will be your ability to push things along and demonstrate the value-add from Marketing. 

As you join us, you'll need to get your arms around the team, learn what each person is doing, along with their strengths, then optimize output based on those strengths. You'll bring expertise and resources to the team, serving as a strong coach and mentor, as needed, and maintain a commitment to high standards. In addition, in order to be an outstanding Marketing Communications Manager, you will:

• Bring additional rigor and standards to the work 
• Be metrics focused; leverage data to validate and benchmark
• Partner effectively with your supervisor, owning your work and freeing her from tactical responsibility
• Build strong relationships throughout the organization, earning credibility and a reputation as a strong resource
• Use sound judgment and make timely, and thoughtful decisions
• Think quickly on your feet, effectively finding solutions
• Combine analytical savvy and creativity in solving problems
• Bring a strong sense of urgency, but also take the time necessary to ensure high-quality results

Pictured: The Shyft Group's success depends on the hard work and craftsmanship of our many talented employees.