To meet the basic qualification for this role, you must have a bachelor's degree and a background in product management. In addition, to be a good fit for the Product Marketing Manager opportunity, you will have:

• A bachelor's degree in Marketing, Business or a related field; a master's degree is preferred  Quick question for you - click here
• 5+ years of relevant experience in:
  • Product management and/or
  • Developing sales tools and content, and/or 
  • Managing integrated marketing campaigns that vary in scope and complexity
• Strong product management acumen; Pragmatic Marketing certification preferred
• Solid background in direct marketing and lead generation across multiple channels, including web-based communications and including B2B and/or B2C lead generation and opportunity creation; B2B experience highly preferred
• Strong computer and software skills including:
  • Intermediate Microsoft Office Suite skills
  • Marketing Automation software (Marketo, Pardot, Eloqua or similar) Quick question for you - click here
  • CRM experience, Salesforce is highly preferred
• Strong interpersonal, verbal and written communication, technical writing and presentation skills
• Ability to direct and influence others to achieve timely results
• Automotive industry experience, ideally working with dealerships, preferred
• Ability to travel as needed with Sales Team members for dealer and customer visits, and for trade shows (15%-30%) 

Experience including most or all of the following:

• Previous experience collaborating with highly driven sales teams as demonstrated through a solid understanding of sales cycles and sales tool development
• Proven success combining analytical and creative thinking skills to:
  • Create accurate forecasts and implement programs on time, within budget, and in support of strategic goals and objectives
  • Execute data-driven closed-loop marketing campaigns with demonstrable ROI
  • Develop and manage budgets and provide management reporting
• Experience monitoring the correlation between action and results, including champion-challenger testing, while leveraging that information to make improvements mid-project
• Articulating compelling business cases clearly and concisely in support of proposed programs and initiatives
• Strong technical acumen with the ability to translate technical details into understandable, marketable content

Typically, you will work out of our Carson, CA office, unless traveling, in order to build relationships and work effectively with our Sales, Engineering and other teams. We are forming a return to work plan and some schedule flexibility may be available.

Pictured: The DuraMag® Service Body is designed for continuous hard work with full length, heavy duty, long sills. What separates this body from the competition is the understructure; the difference is stunning. The general body construction is fully welded—never riveted or screwed together. Our proprietary door extrusions, coupled with compression latches and automotive bulb seals, produce the most watertight compartments available. 

If you combine a strong product marketing background with technical acumen, skill thinking and writing analytically and creatively, and the ability to partner with a variety of stakeholders, the role of Product Marketing Manager offers you some compelling opportunities. You will:

• Make an impact as you help drive the growth of multiple high visibility brands, including Royal Truck Body and DuraMag.
• Enjoy wide visibility as you work with teams including Sales, Engineering, Content and Product Marketing and others, as well as with customers and dealers.
• Expand your skills and experience as you manage a diverse slate of responsibilities and take ownership of your brands. For example, you'll create a messaging framework, moving technical information from Engineering, translating it (per vehicle, per capability, per key offering), and handing it off to a 3rd-party marketing agency.
• Earn competitive compensation and a bonus opportunity, along with and a strong suite of benefits.
• Join an organization that is growing rapidly at business-unit levels. Since 2015, pandemic aside, the company has over doubled in size. That growth has led to the creation of additional opportunities, including this newly added role.

The Shyft Group (NASDAQ: SHYF), is North America's leader in specialty vehicle manufacturing, assembly, and upfit for the commercial, retail, and service specialty vehicle markets. The Shyft Group rebranded in 2020 to reflect a new focus on high-growth end markets to help ensure long-term profitable growth. Our new name and renewed focus reflects the action, speed, and agility we offer the commercial vehicle industry through our growing roster of dynamic brands -- Utilimaster, Royal Truck Body, DuraMag, Strobes-R-Us, Spartan RV Chassis, and Builtmore Contract Manufacturing.

Pictured: Royal Truck Body's 14' Landscape Body -- part of our extensive Service Body line of products.

Reporting to the Corporate Vice President, Marketing and Communications, you will work to achieve revenue and market segment penetration goals by formulating and executing comprehensive product-focused marketing strategies and corresponding integrated plans that drive product awareness across prospective and current clients for The Shyft Group's service body brands (i.e. Royal Truck Body, DuraMag, and Magnum). All marketing strategies will be in alignment with the corporate brand strategy.

In executing your role, you'll spend time listening to customers and dealers, analyzing the market and our competition, and recommending relevant marketing strategies to the marketing team and leadership to increase market share. You'll partner with the Segment Marketing Manager to create sales tools designed to effectuate better market penetration into new accounts, as well as positively impact cross-sell and upsell activities. A large emphasis will be placed on your ability to develop and measure the effectiveness of corresponding tactics. Specific tasks will include:

• Working with Engineering to identify and document product mix by market and segment
• Working in lockstep with Engineering and Sales to create and manage an actionable product roadmap from which demand generation efforts, collateral, and sales tools will be derived
• Conducting, analyzing, and interpreting research meant to identify potential and existing customers, competitors, and markets for products and coordinate outreach with Business Development and/or Lead Generation teams
• Reviewing and approving product-specific data sheets, promotional publications, presentations, advertisements, and/or brochures, ensuring that product value propositions are clearly and effectively communicated
• Developing and administering launch plans for new or revised products, creating and administering strategies for increasing market share of existing products; assisting in retirement and communication planning for product decommissioning
• Evaluating performance of marketing initiatives and revising strategy in response
• Participating in the planning of sales promotions or other special events, such as conferences, trade shows, or user meetings
• Developing and delivering product-specific training to Sales or Sales Support teams
• Working closely with cross-functional leadership to drive the expansion of existing and new customers 
• Partnering with the Sales to enhance their success by recommending and developing tools such as mobile applications, collateral, presentation materials, tutorial webinars, and customer and competitor profiles
• Supporting trade shows and events by developing relevant sales tools and product-based assets
• Leading strategic marketing priorities and ensuring goals are realized
• Collaborating and assisting with demand generation planning efforts in your respective segment, including helping to develop the overall strategy, producing new and nurtured lead generation goals and forecasts, managing within a budget, and measuring overall results against plans
• Achieving marketing qualified lead and pipeline targets by planning and executing marketing programs including email campaigns, webinars, trade shows, social media programs, video production, digital display advertising and marketing with third parties
• Collaborating with Content Marketing to optimize integrated marketing materials, including email copy, web content and landing pages, and other product-related collateral that drive conversions and prospects into the lead funnel  Quick question for you - click here
• And more

Pictured: Royal Truck Body has established itself as the West’s leading service body manufacturer -- consistently delivering bodies that are made to last, look great, and provide ample storage space for our customers.

Training and Mentorship
While you'll enjoy strong support as you get started, you will train through immersion and mentorship. You'll partner with your supervisor and experienced cross-functional resources as well as gain marketing understanding through fieldwork with customers and dealers. 

Stability and Growth
The Shyft Group is financially sound and will continue to be an aggressive market disrupter through strategic acquisitions, relevant product innovations, and aggressive growth models that serve strong and growing end markets. Be assured, our accelerated growth trajectory will create opportunities for strong performers.

Focused Transformation
The Shyft Group's family of well-respected brands continues to lead in every segment in which they compete. The Shyft name represents speed, efficiency, agility, and a high-intensity approach, which corresponds with the company's pivot in market focus and the forward momentum garnered in the work truck, specialty service, and delivery vehicle markets.

Driven to Deliver
Ever evolving and advancing, The Shyft Group is driven to make an impactful difference in how effectively goods, people, and services are delivered in today's and tomorrow's marketplace. Through our unmatched industry knowledge, engineering expertise, and manufacturing reach, we continue to deliver job-enhancing, efficiency-driving, ever-reliable products and services made for the road ahead.

Excellent Compensation
In addition to highly competitive compensation and a bonus opportunity, we offer medical, dental, vision, and prescription insurance plans; a health savings account; a flexible savings account; wellness credits; a wellness program; a 401(k) plan with a corporate match; an employee stock purchase program and more.

To say our pace is fast is an understatement. Our growth is dynamic, and while that provides excitement and opportunities, it also delivers unique challenges. For example, you will need to make strong decisions in an environment with a good deal of ambiguity. Remaining organized and flexible enough to be able to prioritize and reprioritize will be key, as will be your ability to push things along and influence others to deliver results. To stand out, you'll provide actionable recommendations on how to best position your brands across all formats. In addition, to be an outstanding Product Marketing Manager, you will:

• Solve complex problems with minimal assistance
• Use sound judgment and make timely and thoughtful decisions
• Be versatile and flexible as you effectively managing changing priorities
• Be self-motivated and team-oriented; able to handle multiple projects in a fast-paced, deadline-focused, hands-on environment
• Demonstrate strong and consistent attention to detail
• Build strong relationships throughout the organization, earning credibility and a reputation as an SME
• Combine analytical savvy and creativity in solving problems

Pictured: The Shyft Group's success depends on the hard work and craftsmanship of our many talented employees.